My Hometown: The oldest Wine Town in Frankonia

Hammelburg

The oldest Wine Town of Frankonia

Hammelburg is a small town in the Lower Franconian district of Bad Kissingen. It lies at the foothills of the Bavarian Rhön Mountains and on the Franconian Saale River.

Nestled in the heart of Franconia, the charming town of Hammelburg invites visitors to experience a unique blend of history, culture, and exceptional wine tradition. Known as one of the oldest wine-growing towns in Germany, Hammelburg is especially celebrated for its elegant Silvaner wines, often presented in the iconic Bocksbeutel bottle.

⬇️Klick here to learn more about the Bocksbeutel⬇️

The Bocksbeutel is a distinctive, flat, round wine bottle symbolizing Franconian wine culture.

Drinking Wine- feeling Fine

Wine lovers will find themselves at home here... 

A true highlight is the opportunity to encounter the local Wine Princess.

⬇️Klick here to learn more about the Wine Princess Jana⬇️

Jana, 24, from Hammelburg, has been our Wine Princess since February 2026 and represents the town at events and festivals.

What to do in Hammelburg?

Hammelburg offers a perfect mix of outdoor adventure, culture, and culinary delights. Visitors can explore scenic vineyard trails, hike to mysterious figures, or enjoy a relaxing canoe trip along the Franconian Saale. The town’s historic charm invites you to discover landmarks like Saaleck Castle and traditional museums. A highlight of any visit is tasting the region’s famous Silvaner wine, ideally enjoyed from a classic Bocksbeutel bottle. Don’t miss trying local specialties such as Franconian sausage.

Want to explore Hammelburg yourself? Download the Bucket List:

📄 Download Hammelburg Bucket List (PDF)

If you have more time, there is a Video you can watch.